Perpiacere corporate identity
Tasked with creating a strong identity for a store that wants to offer and promote Italian food culture and products, Enio Catalano designed a complete branding image starting from a logotype and tab store inspired on the graphic design of post-war Italy, a bit unbalanced and very recognizable, where the “i” is replaced by the sign of a red pepper, which is the most popular ingredient in the traditional regional Italian cuisine. Then afterwards this sign was adapted to become the label and both items were applied to the corporate stationery, such as business cards, commercial bags and other clothing elements as the apron.
What is the concept behind the project ?
The design concept started from the will to create an instinctive name and graphic that might be clearly remind to the pleasure of eating Italian gastronomy
When and where was the project done ?
It started in Madrid at the ends of 2014 and was carried out in the beginnings of 2015
What material is it made of ?
All versions are handcrafted by Venetian artisians in Murano glass
What is the colour and finishing ?
Available in smoked, amber, rose pink and white milk or in two-coloured versions clear and smoky glass or rose pink glass
Where and when was the project done ?
During 2015 in Madrid, Spain